Education technology · 2025

Coursim(02)

Client: Coursim
Sector: Education technology
Year: 2025
Role: Brand identity, Product UI, Web design, Development

The problem

Teachers were being asked to personalise material for every student while carrying a full teaching load. The product had to make course creation fast enough to actually get used, and legible enough that a teacher could hand it to a class on day one.

Window light falling in a grid across a pale interior wall

Image · Amel Majanovic

Decisions

Design for the teacher, not the demo(01)
The interface is organised around creating and adjusting a course quickly, rather than around showing off what the system can generate. Progress tracking sits where a teacher looks for it, not on a separate dashboard.
An identity that reads as trustworthy, not novel(02)
The brand system was kept calm and institutional. Education buyers are conservative; the work needed to feel dependable in front of a school, not experimental.

Screens

Screen (01)
Screen (02)
Screen (03)

The site in full

(03)

Frame (01)
Frame (02)
Frame (03)

On a phone

390 × 844

Design system

Typeface

Nunito · 700 / 800

Palette

#ffffff: Page
#f7fafc: Panel
#63c454: Primary action
#4a90e2: Secondary action
#2d3748: Type

Measured, not described. The typeface is the computed font stack of elements on the live site, and the colours are computed CSS values. The one swatch marked as sampled was read from a photograph on the page.

Build notes

Shipped as a production web application at its own domain
Course content, progress tracking and teacher tooling in one interface

Outcome

Relaunched, with revenue up 146%.

Figure reported by Coursim. Live at coursim.co.

In the client's words

Our site had no character and no direction. Basic sections, basic colours, no transitions, no feel. The analytics told us what it was costing us: we couldn't close high-ticket clients, and our B2C numbers were falling. What came back looked like the work of a company worth billions. You'd assume there were a hundred developers behind it. They took the platform's vibe and turned it into a brand that is high quality and genuinely easy to market.

Coursim · education technology, 2025