The studio
Gal Etrog
Founder · designer and developer
SILICA is a small studio. We take on a small number of projects at a time, and we do the design and the engineering ourselves.
That is the whole argument for working this way: nothing gets translated between a design team and a build team, because they are the same people. Decisions about type, layout, performance and behaviour get made together, at the same time.
We work with people who are going to be judged on how their business looks, and who would rather talk to the people doing the work.
- Based in
- Tel Aviv
- Team
- One person, start to finish
- Works in
- Hebrew and English
- At any one time
- A small number of projects
If it isn’t perfect, it’s not done.
Gal Etrog · Founder · designer and developer
How it works
Four stages. You always know which one we’re in.
Scope(01)
A call, then a written proposal covering what is being built, what it costs, and when it lands.
Direction(02)
Design routes for the core pages. We settle the direction before anything gets built.
Build(03)
A staging link from early on, so you watch the thing take shape instead of waiting for a reveal.
Ship(04)
Launch, handover, and a written record of how it is put together.
Tell us what you’re building.