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Guide · Landing pages, websites, and how to choose

Landing page or website? Five questions that decide it.

A landing page is one page with one goal: that whoever lands on it gets in touch. A brochure website is several pages, with room for each service, information and content. There is no right answer for every business. There are a few simple questions that decide it.

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The difference

What's the difference?

A landing page works like a short conversation: what you do, who it's for, why you, and how to get in touch. All on one page, with call, WhatsApp and a form on every screen. It's also easy to measure: how many came, and how many got in touch.

A brochure website works like a shop with several shelves: a home page, a page per service, an about page, and sometimes articles and FAQs. Each page has its own chance to show in Google for its own search. It takes longer to build and needs more content.

The decision rule

Five questions that decide it.

How many services do you sell?

One or two, to the same client: a landing page is enough. Several, to different clients: each needs its own page, and that's a website.

Where will visitors come from?

Paid ads, Instagram or your Google profile: a landing page, one clear answer. Organic search on many topics: a website.

How many searches do you want to show for?

One page usually fits one topic. Several topics need a page each.

How much time do you have?

A landing page goes live in days. A custom website takes weeks, and text and photos for every page.

What's the budget?

A landing page costs ₪590–₪1,190 on the market, from what we checked. A custom site of about five pages starts at ₪7,500–₪15,000.

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When you need a full site

Signs one page is no longer enough.

If two or more of these are true, it's probably time for a website:

And the other way round: a new business, a one-service business, or one starting to advertise usually does well to start with a landing page and grow when there's a reason.

Side by side

A landing page, a website, and Google Maps beside them.

Landing page: Convert Launch

from ₪699 with Care (₪99 / month). One Hebrew page from your text and photos, with call, WhatsApp and a form on every screen. Ready in Up to 7 working days.

Website: Signature

from ₪3,999 with Care + Growth (₪399 / month). Custom design, a page per service, copy written with you, and system connections as needed. A few weeks, by scope, with a delivery date in the written proposal.

On Google Maps: Growth

₪349 a month manages your Google Business Profile, for businesses Google allows one. It works alongside a page or a site, not instead of one.

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Packages and prices

The prices are here, before we talk.

One-off

Convert Launch

Landing page

from₪699

with Care (₪99 / month)

The default, and you can change it. Without Care: from ₪999, once. With Care, the build is ₪300 less.

Care runs for at least 12 months from launch, then month to month.

One fast, well-organised page built so visitors call, WhatsApp or leave their details.

What Care does, every month

Hosting and SSL, uptime and security monitoring, backups, checks that enquiries reach you, and up to 3 small changes a month.

Without care, a site breaks quietly: a form stops sending, a certificate expires, and nobody notices.

Includes

  • One page in Hebrew, up to 6 sections: what you do, why you, FAQ and contact
  • Call, WhatsApp and a contact form on every screen
  • Every enquiry reaches your inbox, and we check it really arrived
  • Fast on mobile, even on a weak signal
  • A Google title and description, and your business details in a format Google reads
  • Built to meet IS 5568 / WCAG 2.0 AA, with an accessibility statement

+3 more in Details and terms, below

Timeline: Up to 7 working days

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Custom-built · One-off

Signature

A custom-designed website

from₪3,999

with Care + Growth (₪399 / month)

The default, and you can change it. Care only: ₪99 / month

The plan runs for at least 12 months from launch, then month to month.

Most projects: ₪9,000–₪16,000

A site designed and built from scratch for your business: several pages, copy written with you, and connections to the systems you use.

What Care + Growth do, every month

Hosting and SSL, uptime and security monitoring, backups, checks that enquiries reach you, and up to 3 small changes a month.

And on Google: up to 4 profile posts a month, review monitoring with a suggested reply, 3 competitors watched, and a monthly report.

Growth is only for businesses Google allows a profile. If yours isn't eligible, the plan is Care alone.

Without care, a site breaks quietly: a form stops sending, a certificate expires, and nobody notices.

Includes

  • Custom design, no template
  • Several pages, as many as the business needs
  • Copy written with you, in Hebrew and English if needed
  • Connections to your systems: booking, enquiry management, payments
  • SEO and GEO built in: structure, content and structured data that search engines and AI assistants can read
  • Built to meet IS 5568 / WCAG 2.0 AA

+3 more in Details and terms, below

Timeline: 2–8 weeks, by scope

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We usually reply within 15 minutes, always within the hour.

Monthly services: Care already comes with the website. Growth adds monthly work on your Google profile, and Care + Growth combines both. On their own, for an existing site: month to month, cancel any time. With a website build: at least 12 months from launch, then month to month.

Monthly

Convert Care

Managed hosting and care

₪99/ month

Your site stays up, secure and backed up, enquiries keep arriving, and someone notices when something breaks.

Includes

  • Managed hosting and an SSL certificate
  • Uptime and security monitoring: if the site goes down, we know first
  • Your domain renewed every year, on us (a standard domain at its registration price, not a premium one or one bought from a previous owner)
  • Technical maintenance and updates

+5 more in Details and terms, below

Chat on WhatsApp

We usually reply within 15 minutes, always within the hour.

Monthly

Convert Growth

Google Business Profile management

₪349/ month

Monthly work on your Google Business Profile, so nearby customers find you on Search and Maps and see what you offer.

Includes

  • First month: a full profile audit and clean-up
  • Accurate business details: categories, services, hours and attributes
  • Business details and services kept up to date all year
  • Up to 4 profile posts a month, where they suit the business

+5 more in Details and terms, below

Chat on WhatsApp

We usually reply within 15 minutes, always within the hour.

₪49 less than separately

Monthly

Care + Growth

Care and Growth together

₪399/ month

The site is looked after and the Google profile is worked on: a site that turns interest into enquiries, and a profile that helps people find you.

Includes

  • Everything in Convert Care
  • Everything in Convert Growth
Chat on WhatsApp

We usually reply within 15 minutes, always within the hour.

What protects you

  • Care and Growth on their own, for an existing site: month to month, cancel any time, with no cancellation fee. With a website build: at least 12 months from launch, then month to month.
  • The site, the content, the domain and the Google profile are yours.
  • Leaving? We hand over the site and its code, and remove our access within 7 business days.
  • A fixed price in a written quote before we start. Anything outside it is priced first.
  • The domain is on us, every year while you're on Care (a standard domain at its registration price, not a premium one or one bought from a previous owner)

Market prices we checked, October 2026

Ranges from Israeli providers' price pages and price guides, as published on 20 October 2026.

  • A business landing page

    Elsewhere

    ₪590–₪1,190

    Some before VAT. Many include hosting for the first year only, then renew at list price.

    At SILICA

    from ₪699 with Care (₪99 / month)

    Without Care: from ₪999, once

  • Managed hosting and care

    Elsewhere

    ₪300–₪413 / month

    At agencies: hosting, updates and a small edit allowance

    incl. VAT

    At SILICA

    ₪99 / month

  • Google Business Profile management

    Elsewhere

    ₪399–₪825 / month

    Done-for-you management of one profile

    At SILICA

    ₪349 / month

  • A custom-designed site, about 5 pages

    Elsewhere

    ₪7,500–₪15,000

    Senior freelancer

    Small studio: ₪15,000–₪25,000

    At SILICA

    Most projects: ₪9,000–₪16,000

    with Care + Growth (₪399 / month)

    Care only: ₪99 / month

Details and terms

Convert Launch · Landing page

Good for: For a business with no site, or one that brings no enquiries.

Also included

  • A privacy policy and cookie notice
  • Connected to your domain
  • The domain is on us, every year while you're on Care (a standard domain at its registration price, not a premium one or one bought from a previous owner)

Not included

  • Without Care: hosting and updates after launch are yours, on an account in your name
  • Without Care: the domain is on us for the first year only; from the second year you renew it with the registrar directly
  • An English version, more sections or copy written from scratch: priced before we start

The starting price is one Hebrew page from your text and photos, which we edit and polish. It comes with Convert Care, billed separately each month. Without Care the one-off price is higher, and we hand the site over to a free hosting account in your name, on Cloudflare.

Signature · A custom-designed website

Good for: For a business whose site does real selling work, or that needs more than one page.

Also included

  • Measurement: calls, WhatsApp and enquiries from the site
  • A fixed price and delivery date in a written proposal
  • The domain is on us, every year while you're on Care (a standard domain at its registration price, not a premium one or one bought from a previous owner)

The starting price is a site of up to three pages in Hebrew, from your content, with no system connections. By default it comes with Care + Growth, billed separately each month, and you can choose Care alone instead. Growth is only for businesses Google allows a profile; for any other business the plan is Care alone. Larger ongoing work comes as a monthly retainer scoped in the proposal, sized to the site.

Convert Care · Managed hosting and care

Good for: For any business whose site we built that doesn't want to think about hosting, security or updates.

Also included

  • Automated backups of the site and its content
  • Checks that your contact form works and enquiries reach you
  • Basic speed monitoring
  • Up to 3 small changes a month: text, a photo, hours or a phone number
  • Your requests come before those from non-subscribers

Not included

  • New pages or sections, and redesigns: priced before we start
  • A premium domain, or one bought from a previous owner

Convert Growth · Google Business Profile management

Good for: For a local business customers visit, or that visits customers, and that gets enquiries from Google Search and Maps.

Also included

  • Review monitoring with a suggested reply to each. Nothing goes live without your approval
  • A fair way to ask real customers for reviews, within Google's rules
  • Photo and visual-content recommendations
  • Monitoring of 3 competitors in your area
  • A monthly report: views, calls, direction requests and website clicks, and what to do next

Not included

  • Paid ads and ad management
  • Website SEO beyond the profile
  • Website design or build work
  • Any promise of a ranking, a number of reviews or a number of enquiries

Only for businesses Google allows a profile: one customers visit, or one that serves customers at their location. Online-only businesses usually aren't eligible. We check this with you before we start.

Care + Growth · Care and Growth together

Good for: For a local business with a site from us and a Google profile.

All terms for the monthly services

VAT-exempt business (osek patur): prices are final, no VAT added.

Every detail, limit and term

FAQ

What people ask before choosing.

When do I need a full website?

When you have several services each searched differently, when clients need a lot of information before getting in touch, when you want to publish content regularly, or when you need a booking or payment system connected.

Can a landing page show in Google?

Yes. A good landing page has a Google title and description and your business details in a format Google reads. But one page usually fits one topic, and nobody can promise a place in the results.

Can I start with a landing page and move to a website later?

Yes, and it's a common path. The domain is in your name and stays the same, and the page's content becomes the base of the home page. You get a written quote for the site before we start.

Are the site and domain mine?

Yes. The domain is registered in your name, and the site, content and code are yours. If you stop working with us, we hand everything over and remove our access within 7 business days.

Didn't find your question? Ask us on WhatsApp

Not sure which fits your business?

Tell us on WhatsApp what you sell and where your clients come from, and we'll say what fits, with a written quote. Already have a site? A free check, with a written report within 2 business days.

Message us on WhatsAppFree site checkWebsite AdvisorPhone: +972 58 691 6512