ALRT

The Story

ALRT is an app designed for women's safety — when triggered, it sends an instant notification to all contacts on the app to call immediately, cutting emergency response time by 97%. We built a brand system centered on clarity, urgency, and reliability — bold typographic hierarchies, a high-contrast color system optimized for accessibility, and interface patterns that reduce cognitive load under pressure. The result is a digital product that feels authoritative yet approachable, trusted when it matters most.